🎯 Vision
Build a platform that connects guardians of elderly or disabled individuals with part-time caregivers to ensure safety, care, and dignity at home.
💬 Mission Statement
To create an accessible and trustworthy caregiving marketplace that empowers families and caregivers across the CIS region—making in-home assistance affordable, flexible, and human-centered.
🎯 Objectives
Business Objectives
- Increase platform brand awareness by 20% in the first year
- Expand the active user base by 20% within 6 months
- Recruit 50+ qualified caregivers in the first 3 months
- Facilitate 100–200 caregiving sessions in the first 2 months post-launch
- Successfully launch the platform by end of 2025
Technology Objectives
- Develop and launch a secure, scalable mobile platform by 2025
- Integrate seamless video profiles and caregiver ratings
- Implement GDPR-compliant data privacy measures
- Ensure 90% caregiver tech adoption within 3 months of onboarding
- Support multilingual interface starting with Russian and English